"Communicators, opportunity for you and your company is staring you in the face. It is yours for the taking. But you have little time to grasp that opportunity before it is whisked away from you by other, more nimble, people. If that happens, your value and relevance to the strategic development of your company is gone. You will become followers of events designed and created by others, not shapers of those events. Your participation, in fact, will not be required."